Privacy Policy

What information do we collect?

Personal information you provide:

We collect certain Personal Information you provide to us through:

Your access or use of the Services;
Your electronic communications with us, such as when you inquire about the Services, including in regard to the merchandise and other products available through our website;
Your subscription to our newsletters or updates;
Your registration for membership offerings available through the Services; and
Your offline communications with us, such as in-person communications.

The Personal Information we collect when you provide it directly to us may include, but is not limited to, the following types of information:

Account Information: When you create an account with us, we will collect information associated with your account, including, to the extent applicable, your name, contact information, account credentials, payment card information, and transaction history.
Purchase/Registration Information: When you make a purchase or attempt to make a purchase using the Services, we collect your name, email address, shipping address, and phone number.
Financial Information: When you make a purchase using the Services, the vendors we use to process your payment may collect the payment information you are required to provide when making such purchase, as well as certain government identifier information for fraud purposes and other purposes permissible under applicable law.
Transaction Information: When you make a purchase using the Services, we collect information about the transaction, such as the purchase amount, product purchased, and date of purchase.
Communications: When you communicate with us, we collect your name, contact information, and the content of your any messages you send us.

You are not required to provide any information to us, but some features of the Services may not be accessible to you unless you provide certain information.

Personal information you automatically provide when you use the Services:

We or certain of our vendors may collect the following Personal Information that you automatically provide when you use or interact with the Services:

Log Data: We may collect information that your browser or device automatically sends us when you interact with the Services, such as your IP address, your browser type and settings, and the date and time of your interaction with the Services. Certain of our vendors may collect this information on our behalf.
Usage Data: We may collect information about the way you use the Services, such as the frequency of your use, the types of content that you view or engage with, the actions you take, and ways in which you navigate the Services. Certain of our vendors may collect this information on our behalf.
Device Information: We may collect information about the device you use to interact with the Services, such as the name of the device, the device’s unique identifiers (e.g., IDFA or Android ID), and its operating system. Certain of our vendors may collect this information on our behalf.
Location Information: We may collect information about your general location that we infer from your IP address. Certain of our vendors may collect this information on our behalf.
Cookies, other Tracking Technologies and Analytics: We and those of our vendors that provide us online analytics products may use cookies, clear GIFs, pixel tags, and other tracking technologies to collect information about your interactions with the Services and about the computers and devices (including mobile devices) you use to access the Services. These technologies help us understand user behavior, personalize preferences, perform research and analytics, and improve the Services. With these technologies, for example, we or our vendors may be able to tailor the Services to your needs, save your password in password-protected areas, track the pages you visit, help us manage content, and compile statistics about usage of the Services. We or our vendors also may use certain of these technologies in emails we send to you and other users to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but your browser may allow you to modify your browser settings to decline cookies if you prefer. If you disable cookies, you may be prevented from taking full advantage of the Services, because the Services may not function properly. You can manage your consent for this website here.

Personal information we receive from third parties:

We may also collect Personal Information when it is provided to us by the vendors we use in connection with providing you the Services. We may combine the Personal Information you provide us, either directly or automatically, when you use or interact with the Services, with the Personal Information we obtain from such third parties.

How do we use Personal Information?

We use Personal Information for the following purposes:

To provide, maintain, improve, and enhance the Services;
To communicate with you, provide you with updates and other information related to the Services, provide information that you request, respond to comments and questions, and otherwise provide support;
To understand and analyze how you use the Services and to develop new products, services, and features;
To investigate and prevent fraud, and respond to trust and safety issues that may arise;
To process transactions with you;
To protect the safety and integrity of our users, employees, other parties, members of the public, and the Services;
For marketing purposes;
To conduct analysis and develop insights that enable us to operate, protect, make informed decisions, and report on our business;
For compliance purposes, including enforcing our legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency; and
For any other purpose for which we provide notice to you.

Aggregated or De-Identified Information: We may aggregate or de-identify Personal Information so that it can no longer be used to identify you. We may use aggregated or de-identified information for any purpose, including, without limitation, to improve and add features to the Services, to conduct research and for other similar purposes. We may also share aggregated or de-identified information with third parties, including without limitation, advertisers, promotional partners, sponsors and event promoters. We may collect aggregated or de-identified information through the Services, through cookies, and through other means described in this Privacy Policy. We will maintain and use aggregated or de-identified information in anonymous or de-identified form, and we will not attempt to reidentify the information, unless required by law.

Disclosure of Personal Information

We may disclose Personal Information to the following third parties or in the following circumstances without providing further notice to you:

Affiliates: We may disclose Person Information to our affiliated entities, including our subsidiaries.
Vendors and other Service Providers: We may disclose Person Information to vendors and independent contractors who perform services on our behalf, including Fourthwall, Inc., a Delaware corporation, the vendor that assists us in providing our website and ecommerce solutions to you. Our vendors and independent contractors provide such services as: data storage, analytics, billing, marketing, product content and features, customer service, data storage, security, fraud prevention, and legal services.
Safety and Protection of Us and Others: We may disclose Person Information to appropriate third parties if we believe in good faith that doing so is necessary or appropriate to protect or defend the rights, safety, or property of us or other parties, including to defend or enforce this Privacy Policy or any other contractual arrangement between you and us.
Legal Requirements: We may disclose Person Information to government authorities or other third parties if we believe in good faith that doing so is necessary or appropriate to comply with any law enforcement, legal, or regulatory process, such as to respond to a warrant, subpoena, court order, or other applicable laws and regulations.
Business Transfers: We may disclose Person Information to counterparties or their service providers in any strategic transaction, reorganization, bankruptcy, receivership, or transition of service to another provider in connection with the diligence process for any such transaction.
Consent/At Your Direction: We may disclose Personal Information to nonaffiliated third parties if you give us consent to do so.

Online Analytics and Tailored Advertising

Online Analytics:

The Services may use third-party web analytics services, such as those of Google Analytics. These vendors use the sort of technology described in the “Personal information you automatically provide when you use the Services” section above to help us analyze how you use the Services, including by noting the third-party website from which you arrive. The information collected by this technology will be disclosed to or collected directly by these vendors, who use the information to evaluate your use of the Services. The Services also uses Google Analytics for certain purposes related to advertising, as described in the following section. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-Out Browser Add-on.

Tailored Advertising:

The Services also makes use of third-party advertising technologies to place cookies or other tracking technologies on your computer, mobile phone, or other device to collect information about your use of the Services in order to (a) inform, optimize, and serve marketing content based on past visits to our websites and other sites and (b) report how marketing content impressions and interactions with these marketing impressions are related to visits to our websites. The Services also allows other unaffiliated parties (e.g., ad networks and ad servers such as Google Analytics) to serve tailored marketing to you and to access their own cookies or other tracking technologies on your computer, mobile phone, or other device you use to access the Services. Those parties that use these technologies may offer you a way to opt out of targeted advertising, as described below. You may receive tailored advertising on your computer through a web browser. Cookies may be associated with de-identified data linked to or derived from data you voluntarily have submitted to the Services (e.g., your email address) that may be disclosed to a vendor in hashed, non-human-readable form.

If you are interested in more information about tailored browser advertising and how you can generally control cookies from being put on your computer to deliver tailored marketing, you may visit the Network Advertising Initiative’s (“NAI”) Consumer Opt-Out Link, the Digital Advertising Alliance’s (“DAA”) Consumer Opt-Out Link, and/or the European Interactive Digital Advertising Alliance to opt-out of receiving tailored advertising from companies that participate in those programs. To opt out of Google Analytics for Display Advertising or customize Google Display Network ads, you can visit the Google Ads Settings page. Please note that to the extent advertising technology is integrated into the Services, you may still receive advertising content even if you opt out of tailored advertising. In that case, the advertising content may not be tailored to your interests. Also, we do not control any of the above opt-out links and are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms. If your browsers are configured to reject cookies when you visit these opt-out pages, or you subsequently erase your cookies, use a different computer or change web browsers, your opt-out may no longer be effective.

What are your rights with respect to your Personal Information?

Depending on your location, and to the extent the applicable data privacy laws of that jurisdiction apply to our collection of Personal Information as described in this Privacy Policy, you may have certain rights regarding with respect to the Personal Information we collect, including:

The right to access your Personal Information;
The right to receive information about how we process your Personal Information;
The right to correct inaccurate Personal Information;
The right to delete Personal Information;
The right to transfer your Personal Information to a third party;
The right to restrict how we process your Personal Information;
The right to object to how we process your Personal Information; and
The right to lodge a complaint with your local data protection authority.

The exact scope of these rights depends on your location, and whether we are subject to the applicable data privacy laws of such jurisdiction. To learn more about your rights or to exercise them, please contact us at contact@support.annitty-apparel.com. We may request you provide us with information necessary to confirm your identity before responding to your request.